Senior Vice President, Global Sales, Kerzner International
Brett Armitage, Senior Vice President, Global Sales for Kerzner International, has had an extensive career in sales and marketing across several continents. Armitage currently is responsible for the global sales and distribution functions for Atlantis, The Palm resort and One&Only Resorts worldwide including driving the integration of new resorts into the Kerzner sales structure as it continues to grow.
Armitage is intrinsically involved in developing the pricing and positioning strategies and the setting of rates in all segments of all resorts under Kerzner International. He is responsible for the strategic direction, deployment, and productivity of all resorts under Kerzner International, as well as supporting and developing joint sales and marketing initiatives for the brands.
Kerzner International Holdings Limited, through its subsidiaries, is a leading international developer and operator of destination resorts, ultra-luxury hotels and residences and innovative entertainment and gaming experiences. Kerzner’s flagship brand Atlantis, includes Atlantis, The Palm, Dubai, a 1,500-room, water-themed resort on The Palm, overlooking the Arabian Sea and mainland Dubai; Atlantis, Sanya Hainan in China, under development, as well as The Royal Atlantis Resort & Residences in Dubai and Atlantis Ko Olina in Hawaii, USA. Under the One&Only brand, Kerzner manages seven of the top-rated luxury resort properties in the world, located in Mexico, Mauritius, the Maldives, South Africa, Dubai and Australia. Additionally, Mazagan Beach & Golf Resort, a 500-room destination golf and casino resort in Morocco, is also operated by Kerzner.
Prior to joining the company, Armitage was with the InterContinental Hotels Group as the Area Director of Sales and Marketing New Zealand/South Pacific where he drove revenue strategies for nine hotels across three brands; InterContinental, Crowne Plaza and Holiday Inn. He oversaw the re-branding of the Queenstown property as a Crowne Plaza, as well as developed the pre-opening and launch sales and marketing plan for the Holiday Inn in Wellington.
From 2001 to 2005, Armitage was with the Jumeirah Group in Dubai, originally as Director of Sales at Jumeirah Beach Hotel which included Wild Wadi Water Park and then as the pre-opening and opening Director of Business Development for Madinat Jumeirah. During this time, he was integral to developing and driving an integrated sales and marketing opening campaign which successfully positioned each of the three hotel experiences, the Souk and the convention and exhibition centre across Europe, Middle East and CIS regions.
Having started his career in the United Kingdom, he spent 5 years working for several prestigious brands including the Savoy Group before moving to Melbourne where he took up his first sales director post. Armitage studied hotel management at Middlesex University and has a Post Graduate Diploma in Marketing. He is married with two children.