Chief Commercial Officer, Kerzner International
Brett Armitage, Chief Commercial Officer for Kerzner International, has had an extensive career in sales and marketing across several continents. He leads the entire commercial function for the Company, including Sales, Marketing, Communications, Revenue and Distribution. He is also responsible for the successful launch and integration of new resorts as the portfolio continues to strategically grow.
Brett has an extensive and noteworthy career in sales and marketing. Joining Kerzner International in 2007, he successfully launched the iconic Atlantis, The Palm in Dubai, solidifying the resort as the world’s most foremost entertainment destination. In 2013, his role expanded to oversee the entire portfolio, leading Atlantis and One&Only Resorts worldwide and driving the integration of new resorts into the Kerzner sales structure. Brett has revolutionised Global Sales at the Company by introducing dynamic new ways of working including intelligent, innovative technology, building a commercial culture around the single proposition of “Business; it’s personal” and nurturing impactful relationships around the world.
Prior to joining the Company, Mr. Armitage was with the InterContinental Hotels Group as the Area Director of Sales and Marketing New Zealand/South Pacific where he drove revenue strategies for nine hotels across three brands; InterContinental, Crowne Plaza and Holiday Inn. From 2001 to 2005, Mr. Armitage was with the Jumeirah Group in Dubai, originally as Director of Sales at Jumeirah Beach Hotel which included Wild Wadi Water Park and then as the pre-opening and opening Director of Business Development for Madinat Jumeirah.
Having started his career in London, Brett worked for several prestigious brands including The Savoy Group, before moving to Melbourne where he took up his first sales director post. Mr. Armitage studied hotel management at Middlesex University and has a Post Graduate Diploma in Marketing. He is married with two children.