Brett Armitage
Chief Commercial Officer, Kerzner International
Brett Armitage, Chief Commercial Officer for Kerzner International, has had an extensive career in sales and marketing across several continents. He leads the entire commercial function for the Company, including Sales, Marketing, Communications, Revenue and Distribution. He is also responsible for the successful launch and integration of new resorts as the portfolio continues to strategically grow.
Kerzner International, through its subsidiaries, is a leading global developer and operator of destination resorts, ultra-luxury hotels and residences and innovative entertainment and gaming experiences. Kerzner International’s flagship brand, Atlantis, includes Atlantis, The Palm, a 1,500-room, entertainment resort destination on The Palm, overlooking the Arabian Sea and mainland Dubai; Atlantis, Sanya in China, as well as Atlantis, The Royal Resort & Residences in Dubai in development. Atlantis, The Palm recently unveiled Trident Tower, an exhilarating addition to the award-winning Aquaventure Waterpark; solidifying Aquaventure as a must-do experience in Dubai and one of the most comprehensive waterparks in the world. In addition, Atlantis also introduced, ‘Extraordinary, Larger than Life’, a new service philosophy uniting colleagues around the world.
Under the One&Only Resorts brand, Kerzner International manages some of the most the top-rated, ultra-luxury resort properties in the world, located in Malaysia, Mexico, Mauritius, Montenegro, the Maldives, South Africa, Dubai, Australia and Rwanda. One&Only is strategically expanding in inspiring locations, hand-picked for exceptional beauty and bespoke cultural charm with new resorts currently in development: One&Only Kéa Island and One&Only Aesthesis in Greece, and One&Only One Za’abeel in Dubai. One&Only is also adding Private Homes to the collection in key destinations.
Additionally, Mazagan Beach & Golf Resort, a 500-room destination golf and casino resort in Morocco, is also operated by Kerzner International. In 2021, Kerzner introduced SIRO, a new, immersive lifestyle resort experience conceived with fitness and wellbeing at the core. Blending the boundaries between hospitality, fitness, and wellness through a fresh perspective and energizing experiences, SIRO will create a collective global community of like-minded individuals who live a high-performance lifestyle passionate about driving achievement and living their fullest potential.
Mr. Armitage has an extensive and noteworthy career in sales and marketing. Joining Kerzner International in 2007, he successfully launched the iconic Atlantis, The Palm in Dubai, introducing the resort as one of the world’s leading entertainment destinations. In 2013, his role expanded to oversee the entire portfolio, leading Atlantis and One&Only Resorts worldwide, and driving the integration of new resorts into the Kerzner sales structure. He has revolutionised Global Sales at the Company by introducing dynamic new ways of working including intelligent, innovative technology, building a commercial culture around the single proposition of “Business; it’s personal” and nurturing impactful relationships around the world.
Prior to joining the Company, Mr. Armitage was with the InterContinental Hotels Group as the Area Director of Sales and Marketing New Zealand/South Pacific where he drove revenue strategies for nine hotels across three brands; InterContinental, Crowne Plaza and Holiday Inn. From 2001 to 2005, he was with the Jumeirah Group in Dubai, originally as Director of Sales at Jumeirah Beach Hotel which included Wild Wadi Water Park and then as the pre-opening and opening Director of Business Development for Madinat Jumeirah.
Having started his career in London, Mr. Armitage worked for several prestigious brands including The Savoy Group, before moving to Melbourne where he took up his first sales director post. Mr. Armitage studied hotel management at Middlesex University and has a Post Graduate Diploma in Marketing. He is married with two children.