Kerzner International Opens First SIRO Hotel

Dubai, United Arab Emirates (12^th February 2024) Kerzner International, renowned for its trailblazing approach to luxury hospitality, proudly announces the opening of SIRO One Za'abeel, the inaugural hotel under its ground-breaking SIRO brand. Situated within the iconic One Za'abeel development in Dubai, SIRO One Za'abeel offers a paradigm-shifting guest experience, focused on fitness and recovery. Seamlessly integrating cutting-edge digital technology and world-class expertise, SIRO One Za'abeel empowers guests to unlock their peak mental and physical potential. A revolutionary new concept that combines transformative wellness experiences, an integrated digital strategy and personalised guidance from wellness experts, SIRO One Za'abeel sets a new standard for those seeking comprehensive fitness and recovery solutions.

ELEVATING WELLNESS BEYOND BOUNDARIES

At SIRO One Za'abeel, cutting-edge technology takes centre stage, redefining the wellness experience. The commitment to optimising physical and mental well-being is evident through the seamless fusion of science and technology across the core 5 biohacking pillars: nutrition, fitness, sleep, recovery, and mindfulness. This innovative concept responds to the increasing demand for high-quality fitness and forward-thinking wellbeing facilities positioning SIRO One Za'abeel as a pioneer in the evolving hospitality landscape.

With a dedicated Recovery Lab for mindfulness practices, holistic classes, and advanced treatments, alongside an expansive Fitness Lab boasting state-of-the-art facilities, SIRO One Za'abeel provides access to a team of in-house experts complemented by state-of-the-art body composition analysis allowing for truly personalised fitness and recovery programmes. This blend of cutting-edge technology and comprehensive wellness offerings ensures that guests can immerse themselves in a holistic wellness journey tailored to their unique needs, setting a new standard in hospitality excellence.

“Prioritising fitness, recovery and self-care has become a way of life for many, and has evolved into pillar facet of modern life,” says Philippe Zuber, Chief Executive Officer of Kerzner International. “SIRO is our direct response to this new normal. It’s our incubator concept, a merging of science and innovation to create a space that not only positively blurs the lines of wellness and hospitality but also brings together a community of like-minded individuals who want to enjoy the immediate benefits of fitness while future-proofing their health.”

THE ULTIMATE FITNESS JOURNEY

The Fitness Lab's commitment to diversity extends to its specialised studios, hosting High-Intensity Interval Training (HIIT), group cycling, and boxing sessions. SIRO presents an exclusive group exercise timetable, boasting a diverse array of 50 classes each week within four exclusive studio spaces all located within the Fitness Studio: Experience Box, Cycling Studio, Yoga Studio, and Pilates Reform. Meticulously curated by SIRO's house of specialists, these classes offer not only immediate gratification but also contribute to long-lasting, sustainable success.

At the forefront of this dynamic line-up is the Experience Box, an atmospheric studio designed for high-intensity interval training (HIIT) and SIRO Signature Classes, including Power, Sculpt, and Booty sessions, developed in-house and lasting 50 minutes each This unique studio creates an immersive atmosphere through blackout elements, ambient lighting, and music. It features a digital screen supporting TG Team Beats, adding interactive visual engagement by tracking heart rate, performance metrics, and current exercises. The Experience Box's functional performance focus includes suspension trainers, boxing, and self-powered treadmills. This unique studio also hosts specialised classes like Functional Fitness by AC Milan and Boxing Fitness by Ramla Ali. These classes, shaped in collaboration with elite athletes, their trainers and medical staff, offer invaluable insights from the world of sports, allowing guests to train, move, and recover like the world's top athletes.

The Fitness Lab is also home to the Cycle Studio featuring dynamic group cycling sessions for up to 20 guests, with categories such as Speed, Endurance, and Climb, each lasting 45 minutes. These classes focus on fat-burning, cardiovascular health, and muscle endurance.

As a part of destination fitness experiences, guests will have access to off-site activities such as desert bike rides, mountain treks, dune buggy trips, indoor diving, padel tennis, football, and golf sessions through SIRO One Za’abeel partners.

A REVOLUTIONARY APPROACH TO RECOVERY

Located on the 31st floor, the Recovery Lab epitomizes tranquillity and rejuvenation, offering guests a serene escape from the bustling city below. Boasting a spacious yoga studio with floor-to-ceiling windows, guests can immerse themselves in breathtaking views while engaging in mindfulness practices and holistic activities. Group session include yoga, meditation, breathwork, and specialty sessions like sound healing. Additionally, a dedicated Pilates room equipped with reformer Pilates machines provides an intimate space for guests to enhance core strength and flexibility.

Beyond its serene ambiance, the Recovery Lab features specialized rooms offering cutting-edge therapies such as IV Therapy, Red Light Therapy, Sound & Vibration Therapy, and Cryotherapy. These treatments are meticulously designed to alleviate physical tension, soreness, muscle pain, and inflammation while promoting circulation, injury recovery, and tissue repair. Complementing these specialized treatments are holistic offerings including Proverb Modular Stretch Massage, Skin Workout, Assisted Stretching, Physiotherapy, Myofascial Cupping, and Dry Needling, providing guests with a comprehensive approach to recovery.

Moreover, the Recovery Lab boasts separate male and female-only zones, each complete with expansive luxurious changing facilities, infrared saunas, steam rooms, thermo-regulated cold plunge pools, relaxation areas, and zen spaces. This thoughtful design ensures that guests can fully unwind and rejuvenate in a tranquil and comfortable environment tailored to their needs.

A PIONEERING HOME FROM HOME

Designed as a sanctuary for guests seeking a harmonious balance of comfort and wellness, the guest rooms at SIRO One Za'abeel exude tranquillity through purposeful design and thoughtful amenities. Embracing a minimalist decor with neutral tones, each room fosters a serene ambiance conducive to relaxation and mindfulness. Floor-to-ceiling windows flood the space with natural light, offering panoramic views of the city skyline that serve as a serene backdrop for introspection and rejuvenation. Wake-up technology featuring motorized blackout blinds rouses guests from their slumber, nurturing their internal body clock for a gradual and natural awakening. Thermo-regulating mattresses ensure optimal sleep conditions by cooling core body temperatures, promoting restorative rest.

Catering to guests' holistic wellness needs, each room is equipped with an in-room recovery cabinet stocked with exercise essentials like an exercise ball, stretch bands, meditation cushion, yoga mat, and stretch ladder, enabling guests to enhance their fitness routines in the privacy of their space. Televisions have been replaced with projectors, offering access to virtual recovery sessions, including stretch and yoga classes, projected onto a large wall for immersive wellness experiences.

For a bespoke stay tailored to individual wellness goals, SIRO One Za'abeel offers six Fitness Suites and six Recovery Suites, providing ample space for guests to optimize their training and recovery. The Recovery Suites boast tranquil interiors and spacious living areas, complemented by a therapy bed for in-room treatments and a bathtub with scenic views, fostering unparalleled inner balance and relaxation. By contrast, the Fitness Suites feature a mini private gym equipped with essential fitness equipment, including a stationary bike, treadmill, suspension training system, free weights, and a boxing bag with gloves, empowering guests to pursue their fitness goals with convenience and privacy.

KEEPING NUTRITION ON TRACK

Recognizing the pivotal role of nutrition in fostering overall wellness, SIRO One Za'abeel offers a curated array of dining options to support guests in maintaining a balanced diet.

Adjacent to the Fitness Lab, the Refuel Bar emerges as a vibrant grab-and-go concept, serving as a hub for both hotel residents and Fitness Lab members. Offering an extensive menu of customizable shakes made in collaboration with the in-house SIRO nutritionist, along with healthy snacks, countertop delicacies, the Refuel Bar also offers a grab-and-go vending machine offering freshly made options. Guests can also enjoy fresh fruit salads and SIRO’s signature protein balls, with detailed nutritional information displayed alongside each product.

In addition, 24-hour in-room modular dining allows guests to build personalised meals by selecting from lean proteins, complex carbohydrates, and nutritious vegetable dishes. Menus come with calories and macro counts and guests can also consult the in-house nutritionist to develop tailored meal plans and for one-to-one advice sessions. Encouraging guests to remain disciplined with their diet, the minibar of each room will include entirely healthy options including fresh blueberries, ginger shots, coconut water, kombucha, protein sachets and more.

Available to residents of Dubai, SIRO One Za’abeel also offers a monthly membership which provides members with access to the Fitness and Recovery Labs as well as hydrotherapy facilities, over 50 studio classes per week, personal training sessions, body composition analysis and more.

Now welcoming guests, SIRO One Za’abeel marks the dawn of a new era in immersive wellness hospitality. From the pulse of city life to revitalising coastal settings, SIRO hotels will be situated in the world’s most dynamic destinations. Kerzner International is excited to grow the SIRO portfolio, with further destinations planned for Boka Place, Montenegro, Tokyo, Japan and Cabo, Mexico.

For more information, please visit sirohotels.com or @SIROHotels.