SIRO One Za’abeel, Dubai Now Accepting Reservations
The Ultimate Fitness + Recovery Hotel Enables Guests to ‘Live Without Compromise’
(Dubai, United Arab Emirates – 7 November 2023) Set to revolutionise the hospitality industry, SIRO One Za'abeel, the ultimate fitness + recovery hotel, is now accepting reservations. The immersive lifestyle brand devised by Kerzner International, will make its debut on 1 February 2024 at the iconic One Za'abeel development in Dubai and marks the brand's inaugural hotel, representing the first step on SIRO's journey to become a pioneer in an entirely new realm of hospitality.
“SIRO signifies Kerzner International’s continuous quest to innovate and disrupt the hospitality industry. It’s our incubator concept, a place where science converges with innovation to promote health and fitness, that blurs the lines of wellness and hospitality into the ultimate offering,” says Philippe Zuber, Chief Executive Officer of Kerzner International. “Over the last decade, the focus on self-care, and prioritising fitness and recovery as a form of wellbeing has accelerated at an exponential speed to become the core of modern lifestyle; SIRO is our direct response to this. We are creating that space that brings together a community of like-minded individuals willing to exchange, learn and improve their lifestyle.”
‘Train without compromise, recover without compromise, live without compromise’ – SIRO’s philosophy is brought to life at SIRO One Za’abeel, to deliver an experience that seamlessly integrates cutting-edge technologies, pioneering fitness and recovery protocols, and an all-encompassing approach to well-being. With a mission to empower guests to unlock their peak mental and physical potential in their own wellness journey, SIRO will offer five signature experiences, each built around a specific biohacking pillar: Fitness, Nutrition, Sleep, Recovery, and Mindfulness.
Guests wishing to further progress in their fitness journey, will embark on a meticulously designed program, commencing with a body analysis composition assessment to curate bespoke programs, tailored to their needs.
The SIRO One Za’abeel Experience
SIRO One Za’abeel will encompass state-of-the-art rooms, each fully soundproof and equipped with recovery equipment, a dedicated stretching bar, an in-room refuel bar with healthy and nutritious bites, personalised in-room modular dining and access to virtual classes. Dedicated Fitness Suites present more advanced in-room amenities, including a personal gym; while Recovery Suites offer the ideal space to unwind with stretching accessories, a treatment room and a luxurious bathtub that overlooks the city. Each room within the property is designed to improve physical and mental recovery, mitigate jet lag, enhance mood, and ensure restorative sleep, emphasising the critical role of a well-rested night. The environment is optimised with app-controlled smart curtains, integrated with guests’ circadian rhythms, that adapt to natural light, promoting a refreshed awakening.
With the concept of “functional fitness” at its core, SIRO One Za’abeel provides a high-tech training facility catering to athletes, fitness enthusiasts and health-conscious travellers. At the heart of the hotel, sits a two-floor Fitness and Recovery Lab that boasts a 1,000m2 gym designed for flexible fitness programs along with dedicated studios and group movement classes.
The Fitness Lab features a Pilates studio, Spin Studio, Yoga Studio, and an Experience Box with curated programs. Access to external multi-sport courts allows for versatile spaces to practice a wide array of recreational activities, ranging from volleyball to tennis, padel, squash, badminton, and more. Guests can unwind and practice mindfulness in the serene meditation garden brings together elements of nature.
The Recovery Lab offers specialised recovery treatments such as percussion therapy, electro muscle stimulation, sports massage therapy, IV therapy, cryotherapy, cupping, dry needling, assisted stretching and more. It allows guests to unwind with calming audio-visual aids, the SIRO Wellness Pod is designed to reduce stress and promote relaxation and self-reflecting, bringing them to a state of meditation and mindfulness. In addition to its cutting-edge fitness and recovery facilities, the hotel features a Refuel Bar, and a dedicated mindfulness studio that offers holistic and innovative experiences through breathing, meditation, visualisation, and coaching sessions.
SIRO's commitment extends far beyond the ordinary. Team SIRO consists of a network of global athletes and prestigious partners such as world-class football team AC Milan, British-Somali professional boxer and humanitarian Ramla Ali. These athletes, their trainers, their medical staff and their entourage of experts play a pivotal role in shaping SIRO's signature health and fitness programs. They provide invaluable insights from the world of elite sports, allowing SIRO's guests to train, move, and recover like the world's top athletes.
Curated programs designed by Team SIRO welcome guests to actively engage in building a close-knit community of individuals who share a passion for pushing boundaries and achieving greatness.
Situated in the heart of the city, the hotel will also offer fitness memberships for residents and visitors. Membership will include access to SIRO One Za’abeel’s Fitness Lab and its team of specialists, hydro-therapy facilities, along with group exercise classes, personal training facilities, and a complimentary body composition analysis. Beyond the hotel, guests and members can participate in a program of excursions and experiences around the UAE that are inspired by SIRO’s holistic philosophy.
For the press kit and high-res images, please use the below link: https://kerzneruae.box.com/s/eb0907xqjmi0muwvrpg7cl8ogdbc58u0
SIRO (pronounced ‘sigh-row’) is a new, immersive lifestyle and hospitality brand from Kerzner International. Designed to offer guests a holistic fitness and recovery experience, SIRO’s destination hotels support guests to unlock their mental and physical potential through five key pillars: fitness, nutrition, sleep, recovery and mindfulness. Welcoming and supportive, SIRO’s guest experience is tailored to everyone from committed athletes, to health-conscious frequent travellers, to lifestyle change seekers starting out on a fitness or recovery journey. To deliver a best-in-class experience, each SIRO hotel will feature a cutting-edge fitness club, a suite of specialised treatments to aid sports recovery, tech-enabled accommodations to support optimal sleep, customisable nutrition-led dining and a team of in-house specialists to coach guests and curate an engaging environment for all-encompassing fitness. More information available at sirohotels.com.
Kerzner International Holdings Limited, through its subsidiaries, is a leading international developer and operator of destination resorts, ultra-luxury hotels and residences and innovative entertainment and gaming experiences. Kerzner’s flagship brand Atlantis includes Atlantis, The Palm, Dubai, a 1,500-room, water-themed resort on The Palm, overlooking the Arabian Sea and mainland Dubai and Atlantis, Sanya Hainan in China; and Atlantis, The Royal Resort & Residences in Dubai. Under the One&Only brand, Kerzner manages some of the most top-rated ultra-luxury resorts in the world, located in Greece, Montenegro, Mexico, Mauritius, the Maldives, South Africa, Dubai, Rwanda, Malaysia, and Australia. Upcoming immersive lifestyle brand, SIRO, focuses on holistic health and wellness. Kerzner’s newest hospitality experience Rare Finds launched in February 2023 with the re-opening of Bab Al Shams in Dubai. For more information on our brands, please visit: atlantis.com, oneandonlyresorts.com, sirohotels.com, www.rarefindsresorts.com. For more information on Kerzner International, please visit Kerzner.com.