BRAND AMBASSADOR LI XIAN IMMERSES IN A TRULY ONE-OF-A-KIND HOLIDAY AT ATLANTIS SANYA PROUDLY PRESENTED BY FOLIDAY
The Reason Brings You Back to Sanya
(October 23rd, 2019 - Sanya, China) Atlantis Sanya unveiled a special treat for guests of its Amazing Splash Partytoday – a surprise appearance by “July Boyfriend” Li Xian! Newly appointed as the first Brand Ambassador for AtlantisSanya, celebrated actor Li Xian instantly made a splash at this epic pool party with his entrance, and quickly turnedup the summer heat as he joined party guests in exploring and immersing in a one-of-a-kind waterpark experienceunique to the resort’s iconic Aquaventure Waterpark. The addition of Li Xian as Brand Ambassador undoubtedly injects yet another rush of youthful vitality and captivatingvigor for Atlantis Sanya. As a flagship attraction for the tourism sector in Sanya, Atlantis Sanya is an integratedentertainment resort that houses an array of exclusive adventures and activities synonymous with the positive andenergetic vibes that Li Xian exudes. Being his second visit to Atlantis Sanya, the popular actor took this opportunityto explore various resort facilities and leisurely experienced the marvels of this landmark tourist destination firsthand. In perfect synchrony with Li’s visit, the resort formally announced its new brand manifesto “One DestinationDifferent Experiences” at the launch event. Encapsulating the infinite possibilities awaiting guests in Atlantis Sanya,the new manifesto represents a prestige resort integrated with a multitude of inhouse features, facilities and activitiesthat may be explored and experienced without ever stepping a foot out of this landmark resort, making AtlantisSanya a dream destination where vacationers can weave several holiday plans into one vacation of a lifetime. As aworld-class attraction and top-tier integrated entertainment resort in China, Atlantis Sanya is reputed forincorporating eight major commercial activities under one roof, including luxuriant hotel accommodation, therenowned Aquaventure Waterpark, The Lost Chambers Aquarium, extensive MICE venues and facilities, a widevariety of gastronomic restaurants and curated options in entertainment, shopping and performance arts. The resortcontinually attracts visitors globally with its rich agglomeration of tourism resources and diversified product offerings,and relentlessly endeavors to upscale and upgrade its operations. Atlantis Sanya is wholly committed to deliveringits promise of One Destination Different Experiences at all times - regardless if it is a first visit or nth visit, guests canbe assured that there will always be a spectacular, one-of-a-kind vacation awaiting them at Atlantis Sanya!
Hosted at Aquaventure Waterpark, the first water theme park in China to operate all year-round, the Amazing SplashParty was off to a kickstart with special performances comprising of traditional Chinese drums and dance sets. HeikoSchreiner, Managing Director of Atlantis Sanya, expressed in his opening address that “we are very honored andpleased to welcome our very first Brand Ambassador Mr. Li Xian to join us in experiencing the fun-filled adventureslined up today. Atlantis Sanya has always been committed to delivering an integrated, unique and immersiveexperience for every single guest that choose our resort as their dream destination for a perfect vacation. Today, Iam proud to announce our new brand manifesto – ‘One Destination Different Experiences’. It harbors our hope andspeaks of our goal to ensure that resort guests discover a whole new side of fascinating charm unique to AtlantisSanya on each visit.” Amidst thunderous cheers from the excited crowd of partygoers, Atlantis Sanya Brand Ambassador Li Xian went onstage to accept the Atlantis staff badge together with Aquaventure Waterpark signature T shirt and cab from Mr.Qian Jiannong, Chairman, Executive Director and CEO of FOSUN Tourism & Commercial Group and Global partnerof FOSUN. As the icon of Sanya Tourism 3.0 initiative, Atlantis Sanya had specially invited its inaugural Brand Ambassador LiXian to visit the resort as part of key strategic efforts to support the Hainan International Tourism and ConsumptionYear promotions, echoing state plans for boosting the island’s economy with tourism as lead driver and developmentof the Hainan International Tourism and Consumption Center. Mr. Qian Jiannong, Chairman, Executive Director andCEO of FOSUN Tourism & Commercial Group and Global partner of FOSUN expressed at the event that “I ampleased to have Li Xian as our first Brand Ambassador for Atlantis Sanya to join us today. I will present the staffbadge on behalf of FOSUN Tourism to formally welcome him to become a part of Atlantis Sanya. Despite havingonly commenced operations just slightly more than a year ago, Atlantis Sanya presented by FOSUN Tourism hasdelivered outstanding results and attained many remarkable achievements. “He further elaborated that “We willcontinue to provide services of premium quality and truly unique leisure travel experiences to global consumers,and devote our efforts in advancing the transformation of travel industry towards leisure-focused tourism, as wellas the transformation and upgrading of the entire tourism industry in China. We want to deliver a truly one-of-a
kind holiday to every consumer under the FOLIDAY platform managed by Fosun Tourism.” As a good friend of Atlantis Sanya, Li Xian is well-acquainted with the resort. At the event, Li interacted with thecrowd enthusiastically and shared multiple personal experiences from his stays at the resort. Li also expressed thathe will like to visit Atlantis Sanya more often during his free time so that he may enjoy the resort to its fullest capacity.Li pledged to the crowd that he will do his utmost best to fulfil his “responsibilities” as brand ambassador by enjoyingall that the resort has to offer and sharing his experiences thereafter. Eager to share his joy, Li presented generousprizes, courtesy of Atlantis Sanya, to lucky winners from the crowd. Of which, the top prize consisted of acomplimentary stay in the underwater suite. At the event, the lucky winner accepted this romantic prize from “JulyBoyfriend” Li Xian himself, much to the envy of the applauding crowd. Atlantis Sanya has consistently been a leading brand of Sanya tourism, it endeavors to support the development ofHainan island into an international tourism and consumption center, and continually seeks to upgrade its offeringsin terms of travel experiences and service quality with this goal as its cornerstone. The Hainan International Tourismand Consumption Center is an integral part of the China (Hainan) Free Trade Zone General Plan and state plans forbuilding a Hainan Free Trade Port. As an exemplary industry leader, Atlantis Sanya is dedicated to facilitating thestructural transformation and upgrade of the region’s tourism sector and driving the shift towards a leisure-centricmodel, by ensuring that every single guest enjoys an unparalleled holiday experience with each visit to this worldclass integrated resort.
Owned by FOSUN Tourism and managed by Kerzner International, Atlantis Sanya is China’s premiere underwater world inspired integrated entertainment resort located in Haitang Bay, Sanya of Hainan province. This RMB11 billion ocean-themed development occupies a space of 540,000 square meters and has 1,314 guestrooms and suites. It features a variety of marine and entertainment attractions, including the 200,000-square meter Aquaventure Waterpark and The Lost Chambers Aquarium that uses more than 17.5 million liters of sea water. It also has an 1,800-seater theatre at Dolphin Cay, state-of-the-art marine protection and conservation facilities and a Sea Lion Point. The resort also offers a wide range of dining options with 21 restaurants, lounges, bars and cafes. From 2016, Atlantis Sanya has won a number of awards, including China’s Leading New Resort and Asia’s Leading New Resort awarded by the World Travel Awards™ - hailed as the “Oscars of the Travel Industry”, the Leading Edge Award conferred by the World Waterpark Association and The Best Landmark Resort Brand awarded by City Traveler. China Tourism Bureau had also selected the resort as an outstanding and preferred travel project. Just recently, the resort was awarded Most Popular MICE Destination through online voting by Huixiaoer.com. Atlantis Sanya also received four prestigious Golden Horse Awards including Asia’s Best Entertainment Destination Resort, Asia’s Best MICE Destination Resort, Asia’s Best Restaurant - Ossiano Underwater Restaurant and Bar, and China’s Best Employer. For further information about Atlantis please visit www.atlantissanya.com.